Macca's ditches its vege burger

Shan Goodwin
By Shan Goodwin
Updated July 7 2021 - 5:09am, first published 4:47am
DEAD AND GONE: Unlike many plant-based burgers, it was never designed to be a meat lookalike but McDonald's vege burger still didn't attract the custom it needed to stay alive.

JUST how strong consumer interest really is in plant-based meat alternatives has been questioned in the wake of fast good giant Macca's decision to take its veggie burger off the menu.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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