Rock solid relationships the key to branded beef success

Shan Goodwin
Updated August 6 2021 - 6:46pm, first published July 30 2021 - 1:00pm
EXCLUSIVE: Nuffield scholar Sonya Comiskey at Sirromet Winery in Brisbane, where her Southern Cross Beef is the exclusive beef supplied.
EXCLUSIVE: Nuffield scholar Sonya Comiskey at Sirromet Winery in Brisbane, where her Southern Cross Beef is the exclusive beef supplied.

BRANDED beef can be the vehicle to take producers from price takers to price setters. The key is rock solid relationships.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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