Watching her four daughters on stage in front of 600 people at Beef Week 2021 - sharing their passion for beef farming and lot feeding - is a memory that fills mother Karen Penfold with pride.
The close-knit family uses the sisters as the face of its "Four Daughters" brand for premium, 150-day grain-fed Black Angus beef.
The Four Daughters brand started in 2017 in much the same way as many good ideas - at a bar, over a drink.
Soon after, Mrs Penfold's husband Dan fortuitously came across a young Chinese business couple who were in the market for a branded beef product to export from Australia.
After 20 years of running a family feedlot, and supplying cattle to the domestic market, the Penfold's operation was ripe for expansion and diversification.
Armed with a map, the Chinese couple turned up the next day at the family's Meandarra property in Queensland and this kick-started a 12-month journey in relationship-building.
Mr Penfold said it had been a time of enormous highs - and then equally-crushing lows, as the COVID-19 pandemic hit and disrupted supply chains and the food service sector globally.
But he said due to an unwavering commitment to producing top quality beef for the world and domestic markets - and having an innovative idea - their branded beef enterprise had adapted and thrived.
Four Daughters beef is now sold in packs in a signature pink box that is delivered by the family direct to customers across south eastern Queensland.
"We are also working on building interstate deliveries to New South Wales, Victoria and Canberra," Mr Penfold said.
"We are marketing a selection of choice black Angus cuts from the nose to tail, including premium mince and gourmet sausages."
Mr Penfold said the export market undoubtedly sought premium beef product.
So, he said much of the Four Daughters range comes from 150-day, mid-fed to long-fed cattle that can meet that demand.
"Due to COVID-19 and the export ban, we had to figure out what to do with all this premium beef," he said.
"So, we started the Four Daughters Pink Beef Box - and it's turned into so much more than we ever envisaged.
""The city-country connections we have built have been incredible.
"Everyone wants to meet the farmer and know the story behind their beef."
To help spread the message, the Penfolds started a regular newsletter to share their everyday experiences, photographs and annecdotes with their customers.
"This offers a direct look into the life of a grazing and lot feeding family and why we do what we do," Mr Penfold said.
"It also gives us a platform to help educate and create awareness about the grain fed beef industry."
The Penfolds operate in an environment of droughts and flooding rains, and started lot feeding cattle in response to this - and a desire to boost animal welfare.
Their feedlot is a management tool, and ensures cattle always have quality feed when grass runs out. "We can use this system to manage our environment, pastures, paddocks and water," Mr Penfold said.
Aside from the premium lines, the Penfolds supply beef to a big domestic supermarket each week.
"The feedlot allows us to meet this demand to supply chain specifications and consumer expectations of eating quality."