The popular online marketplace for Australian farmers, agtrader.com.au, has been refurbished.
AgTrader brings together machinery, jobs and property listings in one place. It is now easier to read, navigate and search items for sale thanks to larger images, text and more prominent enquiry fields.
AgTrader commercial lead Will Laycock said the timing was right to modernise the look and feel of agtrader.com.au.
Mr Laycock said while regular updates and improvements had been made to the website over the years, the appearance of AgTrader had not been updated significantly since its launch eight years ago.
"The AgTrader platforms are unique in the agricultural marketplace in that the advertiser gets the maximum exposure through print and digital," he said.
"We recognise farmers and agricultural businesses are busy and wanted to offer a better user experience."
One of the features that sets AgTrader apart from its competitors is the ability to compare items registered at clearing sales with similar products listed individually on the website.
"There's no other platform that integrates items for sale at clearing sales with similar items advertised for sale," Mr Laycock said.
"If you're after a certain make and model of tractor, you can not only find those that are listed for sale but also the tractors that are being offered at the clearing sales that are advertised on the site."
Used machinery dealer Robinsons of Bookham director Selwyn Robinson said the team at AgTrader offer great customer service and he was looking forward to seeing the new design.
"We have been with AgTrader since it began and have always been very happy with the amount of leads it generates each month," Mr Robinson said.
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The AgTrader website experienced an increase in users during the 2020-2021 financial year, up 8.6 per cent on the year prior.
Jobs listings experienced an 18pc increase in page views. But one of the biggest success stories has been the addition of property content.
Property listings experienced a hefty increase in traffic last financial year, with page views increasing 499pc.
ACM Agriculture national stock and property sales manager Gail Fowler said the beauty of AgTrader was its qualified audience.
"We're leveraging off the popularity of the other parts of the AgTrader website, like clearing sales, and also offering this audience dedicated rural property," Ms Fowler said.
"AgTrader, both in print and online, is very cost effective for clients and it will only get bigger and better."
- agtrader.com.au is owned by Australian Community Media, the publisher of this masthead.
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