Opportunities for wool through COVID-19 induced fashion changes

Victoria Nugent
Updated November 23 2021 - 1:51pm, first published 6:00am
More casual woollen clothes have proved popular during the pandemic and the focus on comfort could continue as workers return to offices. Photo courtesy Fleece to Fashion.
More casual woollen clothes have proved popular during the pandemic and the focus on comfort could continue as workers return to offices. Photo courtesy Fleece to Fashion.

Opportunities abound for the wool industry to take advantage of changing consumer attitudes to fashion wrought by the pandemic.

Victoria Nugent

Victoria Nugent

National sheep and wool writer

National sheep and wool writer for ACM's agricultural publications. Former livestock editor for Queensland Country Life. Send your story tips to vnugent@austcommunitymedia.com.au

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