The consumer trends driving beef marketing

Shan Goodwin
By Shan Goodwin
November 18 2021 - 9:00pm
The secrets to domestic beef marketing in Australia

BEEF marketing experts have identified four key themes from consumer insight research to drive demand on home soil.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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