Sustainability logos on beef don't always draw higher prices: ABARES hears

Shan Goodwin
By Shan Goodwin
March 3 2022 - 9:00pm
PREMIUM TALK: Rabobank analyst Angus Gidley-Baird made a case for taking a value perspective on sutainability traits, rather than just price, at this year's ABARES Outlook conference.

WITH consumers showing a willingness to pay more for beef and high livestock prices driving on-farm investment, conditions are ripe for growth in sustainability credentials.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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