MAJOR southern Australian Case IH dealership O'Connors has further expanded its footprint with the acquisition of three more dealerships.
O'Connors this week announced it had bought the full dealerships of Mallee-based machinery business Sunrise Ag at Swan Hill and Ouyen and the Case IH broadacre component of Sunrise's Mildura branch.
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It takes O'Connors to 15 dealerships across Victoria, NSW and South Australia.
O'Connors is the largest Case IH dealer in Australia.
O'Connors chief executive Gareth Webb, said the Sunrise Ag dealerships were a good fit for the business and the expansion helped reinforce the strength of the O'Connors network.
"The Sunrise Ag location at Ouyen represents a strong broadacre farming area where we have considerable knowledge and experience, while Mildura and Swan Hill have more agricultural diversity where we can work to expand the reach of Case IH smaller horsepower machinery," Mr Webb said.
The company has expanded rapidly in recent years after starting out in Birchip, also in the Victorian Mallee, in 1964.
Further branches were then opened in Warracknabeal and Horsham, before the company set up at Corowa, NSW and Shepparton.
Since then it acquired the former Agrimac dealerships in Ballarat and St Arnaud and expanded into NSW's Central West with branches at Condobolin, West Wyalong, Forbes and Grenfell and across the SA border with a business at Bordertown.
The company has won Case IH's national dealer of the year for the past four years.
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Gregor Heard
Gregor Heard is Fairfax Ag Media's national grains industry reporter, based in Horsham, Victoria. He has a wealth of knowledge surrounding the cropping sector through his ten years in the role. Prior to that he was with the Fairfax network as a reporter with Stock & Land. Some of the major issues he has reported on during his time with the company include the deregulation of the export wheat market, the introduction of genetically modified crops and the fight to protect growers better from grain trader insolvencies. Still involved with the family farm he is passionate about rural Australia and its people and hopes to use his role to act as an advocate for those involved in the grain sector. Away from work, he is a keen traveller, having spent his long service leave last year in Spain learning the language.
Gregor Heard is Fairfax Ag Media's national grains industry reporter, based in Horsham, Victoria. He has a wealth of knowledge surrounding the cropping sector through his ten years in the role. Prior to that he was with the Fairfax network as a reporter with Stock & Land. Some of the major issues he has reported on during his time with the company include the deregulation of the export wheat market, the introduction of genetically modified crops and the fight to protect growers better from grain trader insolvencies. Still involved with the family farm he is passionate about rural Australia and its people and hopes to use his role to act as an advocate for those involved in the grain sector. Away from work, he is a keen traveller, having spent his long service leave last year in Spain learning the language.
