The best safeguards against cattle market dips

Shan Goodwin
By Shan Goodwin
Updated July 4 2022 - 1:18pm, first published March 31 2022 - 12:00am
The way to stay ahead as the cattle market turns

FROM infrastructure upgrades and bringing in new agtech to improving genetics, those who have invested the money from record cattle prices back on farm in a way that boosts both the quality of what they turn off and the efficiency with which they do it will be more protected as the market starts to turn.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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