Shearer shortages, declining wool numbers - what are the wool industry's biggest influences?

Kristen Frost
Updated July 4 2022 - 11:05pm, first published May 9 2022 - 12:00pm
Ms Hall said the Covid-19 pandemic has impacted consumer sentiments and growing awareness of where the products come from, underpinned by the mantra of 'buy once - buy well'.
Ms Hall said the Covid-19 pandemic has impacted consumer sentiments and growing awareness of where the products come from, underpinned by the mantra of 'buy once - buy well'.

Jo Hall has spent her life in the wool industry, from growing up on a sheep and cattle property in southern New South Wales, to being a roustabout and mobile wool tester before eventually showing her true mettle by securing the position of Chief Executive Officer (CEO) of WoolProducers Australia six years ago.

Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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