Costa Group's Jesse Reader shares the benefits and pitfalls of agtech products

Melody Labinsky
By Melody Labinsky
Updated July 25 2022 - 2:05am, first published July 24 2022 - 11:00pm
Forging ahead: Costa Group agtech and innovation commercial manager Jesse Reader says horticulture, and agriculture, needs to meet technology half-way.

The head of agtech at Australia's largest horticultural company has shared his thoughts on some of the limitations holding up adoption of these innovative products.

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Melody Labinsky

Melody Labinsky

National machinery and agtech writer

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