Consumption of unsung hero rises by 18pc during cost of living crisis

Vanessa Binks
July 7 2024 - 6:30am
Imperial College London food marketing Emeritus Professor David Hughes spoke about what potato consumers want at the World Potato Congress held in Adelaide. Picture by Vanessa Binks
Imperial College London food marketing Emeritus Professor David Hughes spoke about what potato consumers want at the World Potato Congress held in Adelaide. Picture by Vanessa Binks

As cost-of-living pressures continue, potatoes have become front and centre for budget-conscious buyers but recent data has shown, consumers are hunting for more than just low-cost food options.

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Vanessa Binks

Vanessa Binks

Markets Editor/Journalist

I am the Markets Editor and journalist at the Stock Journal. I am based at Nuriootpa in SA's lower north.

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