![AACo managing director Jason Strong. AACo managing director Jason Strong.](/images/transform/v1/crop/frm/R7sDaMurkWxVpij7Babdbr/fb58fbc8-02e3-4f8a-8917-4e08f4f69cdf.jpeg/r0_129_2448_1830_w1200_h678_fmax.jpg)
The Australian Agricultural Company (AACo) has launched two new premium beef brands.
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The new brands, Wylarah and Westholme, represent the evolution of AACo’s branded beef program into the global luxury market, says AACo managing director Jason Strong.
The announcement was made at an event attended by chefs, media and distribution partner Culina at Spago Restaurant in the Marina Bay Sands, Singapore.
“Singapore is the ideal launch market,” Mr Strong said.
“It is an innovative global city with an exciting and progressive restaurant scene.”
He said Wylarah represented “the very best of the best”.
Only selected cuts from carefully chosen cattle meeting the stringent requirements were to be sold as Wylarah beef, he said.
“We’ve gone to great lengths to ensure the Wylarah eating experience exceeds consumers’ expectations,” Mr Strong said.
“The packaging of Wylarah further elevates the luxury experience consumers can expect from a product controlled from the station to the plate.
“In every carton of Wylarah beef, there is a hand-signed certificate by me that represents our commitment to the quality and experience of this product.”
He said the Westholme brand represented the company’s vast rangelands and proud heritage.
“Westholme beef is raised on pristine tracts of Mitchell grass and grainfinished on proprietary blends.
“Rich marbling delivers a signature tenderness and a juicy steak that offers a timeless experience, every time.
“The Westholme beef brand will be one of the highest quality brands available in the market, reflecting the investment and focus AACo puts into delivering a premium product experience for our customers worldwide.
“We’re absolutely committed to ensuring this eating experience is consistent and predictable and performs to our customers’ expectations every single time.”
Westholme and Wylarah are now available in Singapore.