![CropLogic will look to expand into a number of new markets in countries such as the US and Australia according to its chief executive Jamie Cairns. CropLogic will look to expand into a number of new markets in countries such as the US and Australia according to its chief executive Jamie Cairns.](/images/transform/v1/crop/frm/5Q2j7ezUfQBfUJsaqK3gfB/6760d0f0-efd7-4ecb-acc3-12cfd3f70c1f.jpg/r0_0_2000_3000_w1200_h678_fmax.jpg)
AUSTRALIA will reap the benefits from award winning precision agriculture business CropLogic.
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New Zealand-based CropLogic, soon to be listed on the Australian Stock Exchange, recently took out an award as one of the most promising early stage companies at New Zealand’s annual Technology Investment Network 100 Awards (TIN100 Awards), announced recently.
The company uses precision agriculture techniques and technology to provide farmers, at this stage primarily in the horticulture sector, decision support systems.
CropLogic’s proprietary technology gives farmers daily optimal prescriptions for applying water and nitrogen together with a rolling yield prediction.
The company’s chief executive Jamie Cairns said the company had plans to expand its presence in several nations overseas, in particular in the US Pacific North West which has a strong potato industry.
In Australia, he said attention would focus initially on Tasmania before branching out into South Australia, where there is a strong potato industry in the south-east.
Although the current focus is on potatoes he said the CropLogic platform had the ability to transition into other agricultural market segments.
“We're currently undertaking some trials in Tasmania, and we've recently announced that we've secured the license to operate in corn, cotton, soybeans and wheat in the US market,” he said.
“The ‘hard’ tech is very transportable - our probes can be deployed anywhere in the world and provide us a common platform in doing so. We can then transition into other crop types by changing the models that we are using in our platform accordingly and then have that data analysed by an industry expert.”
Mr Cairns said the platform was delivering farmers marked improvements in efficiency.
“For instance, using water as an example, we're saying that by applying x litres of water more accurately and according to the actual demands of the plant and conditions, you can increase yield.”