Social media puts red meat processors on the front foot

Shan Goodwin
Updated November 30 2016 - 11:37am, first published 11:17am
Australian Meat Processor Corporation chairman Peter Noble speaking at the organisation's national conference, currently underway in Sydney.
Australian Meat Processor Corporation chairman Peter Noble speaking at the organisation's national conference, currently underway in Sydney.

THE FORAY of Australia’s red meat processing industry into the social media realm is paying big dividends in terms of putting both abattoir operators and livestock producers in a ‘conversation leading’ position on trending topics like animal welfare and environmental sustainability.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

Get the latest ACT news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.