Communication key in red meat value chain: JBS

Shan Goodwin
By Shan Goodwin
December 9 2016 - 8:00pm
JBS staff Laura Wishart, Brendon Geary and Guy Chisnall with Meat and Livestock Australia's Sam Burke at an on-farm producer education day, with the company's mobile boning and cool room and barbecue.

FOR the people at the forefront of Australia’s foray into genuine value chain integration within beef and lamb supply, there is one key ingredient that holds the recipe together: communication.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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