Social media to improve consumer perception

Annabelle Cleeland
December 24 2016 - 7:00am
Sophie Hansen shares her wonderful cooking with her husband Tim, and their children Tom, 6, and Alice, 8, at their Orange property.
Sophie Hansen shares her wonderful cooking with her husband Tim, and their children Tom, 6, and Alice, 8, at their Orange property.

VISIONARY thinker Simon Sinek’s once said people don’t buy what you do, they buy why you do it.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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