Is the ultimate beef herd on our doorstep?

Shan Goodwin
By Shan Goodwin
Updated June 28 2017 - 1:17am, first published 6:00am
If we took all the best traits from across all the beef cattle breeds and stacked them together in the one animal, what would it look like? Probably not like this digitally-enhanced image!

FORGET breed allegiances, conventional wisdom and matching traits with country and markets.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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