Farmers weigh up Bayer's big data pricing proposal

Gregor Heard
October 17 2019 - 6:00pm
Kaniva farmer Jonathan Dyer says a profit sharing model between Bayer and its customers could benefit farmers in certain years, but he has queries regarding the impact on research and development.
Kaniva farmer Jonathan Dyer says a profit sharing model between Bayer and its customers could benefit farmers in certain years, but he has queries regarding the impact on research and development.

AUSTRALIAN farmers have watched with interest as Bayer discusses the possibility of transitioning from traditional per-unit based pricing for its products to an outcome-based pricing model made possible over a digital data-sharing platform.

Gregor Heard

Gregor Heard

National Grains Industry Reporter

Gregor Heard is ACM's national grains industry reporter, based in Horsham, Victoria. He has a wealth of knowledge surrounding the cropping sector through his 15 years in the role. Prior to that he was with the Fairfax network as a reporter with Stock & Land. Some of the major issues he has reported on during his time with the company include the deregulation of the export wheat market, the introduction of genetically modified crops and the fight to protect growers better from grain trader insolvencies. Still involved with the family farm he is passionate about rural Australia and its people and hopes to use his role to act as an advocate for those involved in the grain sector.