Fewer, bigger, bolder the way forward for MLA: Strong

Shan Goodwin
By Shan Goodwin
Updated November 20 2019 - 8:37pm, first published 8:08pm
ON THE GROUND: Producers visited the Elders Killara feedlot near Tamworth as part of the MLA-hosted Red Meat 2019 conference this week. PHOTO: Lucy Kinbacher

VEGAN activism, alternative proteins, rising retail prices of red meat and a major shift in mindset within the industry's leadership were key topics the managing director of Meat & Livestock Australia tackled head-on in his first address to the organisations' annual general meeting.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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