New wool campaign becomes an overnight hit

Kristen Frost
By Kristen Frost
Updated April 26 2021 - 12:21am, first published April 23 2021 - 9:00am
Penny Ashby said along with colleague Skye Manson, through their new campaign #whogrewmyclothes and website www.womenbehindwool.com they wanted to show the female faces of the wool industry.

A new campaign focussing on keeping the fashion industry accountable to ethical labour practices through 'Women Behind Wool' has hit the spot with audiences.

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Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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