Beef's supercycle built on solid demand foundations

Shan Goodwin
By Shan Goodwin
August 29 2021 - 8:30pm
The new world for cattle prices

FROM weaners and in-calf heifers to feeder steers and stud bulls, the dizzying heights that cattle prices have commanded could well be creating unease about a pending crash, especially among those who've lived through the many peaks and troughs of livestock markets.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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