Beef exporting not a speedboat, MLA China market expert says

Shan Goodwin
By Shan Goodwin
Updated December 28 2021 - 2:31am, first published December 27 2021 - 9:00pm
RELATIONSHIPS: There is still tremendous goodwill in China towards Australian beef, lamb and goat products that has been built over decades, experts say.

AUSTRALIAN beef should steer a steady course as far as China is concerned because despite the challenges of trade tensions, increasing competition and short cattle supply, it's still a market with huge long-term potential.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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