Paradigm Foods launches Roots Regenerative, the first regen ag beef brand

Shan Goodwin
By Shan Goodwin
Updated July 13 2022 - 9:26pm, first published 8:30pm
WAY OF THE FUTURE: Roots Regenerative program manager Dan Selwood, Paradigm Foods general manager Nick Thompson and marketing manager Clare Ross on a regenerative beef farm that will supply the new brand.

THE first beef brand to hang its hat on regenerative farming practices will be launched today and has its sights set on the growing taste Americans are showing for grass-fed product.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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