Behind-the-scenes work that paves the way for beef sales overseas

By Steve Martyn
February 22 2024 - 10:00am
Big money is invested in the promotion of beef in overseas markets, Steve Martyn writes. Photo by Oliver Sjstrm on Unsplash.
Big money is invested in the promotion of beef in overseas markets, Steve Martyn writes. Photo by Oliver Sjstrm on Unsplash.

Australian beef and sheep meat exports have started the year strongly with beef exports in January up 41 per cent year-on-year and lamb and mutton exports the highest on record for the month of January.

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