Young, getting richer and in love with beef: Our future could be in their hands

Shan Goodwin
May 10 2024 - 2:00pm
A chef serves up a a meal at a steakhouse in Jalan Alam Sutera Town Center in Indonesia. Photo by Cecep Rahmat on Unsplash.
A chef serves up a a meal at a steakhouse in Jalan Alam Sutera Town Center in Indonesia. Photo by Cecep Rahmat on Unsplash.

Young and increasingly affluent beef lovers from regions like South-East Asia and the Middle East are expected to play a strong role in global red meat consumption and Australian exporters are doing their best to get to know them.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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