Push to merge red meat councils gains strength

Shan Goodwin
By Shan Goodwin
Updated August 25 2018 - 9:26am, first published August 24 2018 - 8:30pm
Push to merge red meat councils gains strength

THE appetite for some form of merger among red meat’s peak bodies is strengthening with industry heavyweights now pushing for “grown up conversations” exploring the risks and benefits of consolidating at both the advocacy level and in research, development and marketing.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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