Dairy price premium tactic wins award

Dairy price premium tactic wins award

ADF News
WINNER: Bonita Koch, Tongala, transformed her business by switching to supply A2 milk and won a Rabobank prize for her planning in the process.

WINNER: Bonita Koch, Tongala, transformed her business by switching to supply A2 milk and won a Rabobank prize for her planning in the process.


Northern Victorian dairy farmer Bonita Koch has taken out this year's Rabobank Dr John Morris Business Development Prize.


A successful plan to transition her milk pool to a premium product has rewarded northern Victorian dairy farmer Bonita Koch with this year's Rabobank Dr John Morris Business Development Prize.

Ms Koch and husband Merv milk 700 cows on their 270-hectare property north-east of Tongala.

After the first module of Rabobank's Executive Development Program program, Ms Koch decided to supply A2 protein milk in a move to shore up the long-term viability of her business.

Ms Koch said her "light bulb" moment was a comment made by one of the program presenters who said, "if you are doing the same as everyone else, expect to get paid the same".

"And I thought, well I don't want to be paid the same," she said.

"I think we are at the pointy end of farmers in northern Victoria.

"We know what we are on about and have done well with our profitability and consolidation.

"So it made me think 'what can we do to get more?

"And I guess the only options I could come up with were organics and A2."

Returning home, Ms Koch started setting goals to transition their business to A2 protein milk using the framework learnt on the course.

"We could see the knock-on benefits for our business but, strategically, we had to look at how we get from here to there, without it costing a whole lot in between," she said.

"By using these specific goals and having them in writing, it has helped us stay on track to achieve our full potential and has also ensured we stick to our business plan and fulfill all of our goals in the timeframe we want."

With the plan to change milk processing companies by January 1, 2019, Ms Koch said they then worked towards supplying A2 protein milk by July 1, 2019.

"I wouldn't be being truthful if I didn't say there were a few sleepless nights during the process," she said.

"We were asking ourselves 'can we really do this in this current situation with the drought conditions and the high feed prices and high water prices?'.

"And while it might not sound risky to have done what we did, it would have been more risky to have done nothing."

Negotiation skills learned on the Executive Development Program were also particularly valuable, Ms Koch said.

"While I still don't know if I am the best negotiator in the world, the skills learnt on the program helped negotiate the move from one milk processor to another," she said.

"The EDP made me feel we could try the negotiation process as we felt the milk price wasn't good enough or sustainable in northern Victoria."

Ms Koch said while it had been a big transition, with the Koch's selling their A1 cattle to buy in A2 cattle rather than breed the new herd themselves over a lengthier period, the fundamentals of their business had not changed.

"The foundations and basics of dairy farming stay the same," she said.

"We know how to feed and breed high calibre dairy cows, and we know how to run and manage a highly-efficient, producing dairy farm."

Ms Koch said with demand for A2 protein milk increasing both domestically and in export markets, particularly Asia, there were good market growth opportunities.

"We feel fairly confident going forward that we can create a larger margin to be able to withstand the seasonal conditions like drought, water prices and high feed costs and even the high costs of labour going forward in the future," she said.

"The numbers certainly show it being sustainable and viable for our business going forward."


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