A new initiative to highlight the importance of the cattle industry to the Northern Territory's economy called HerdThat has been launched.
The concept is the work of the largest industry representative body in the NT's primary production sector, the Northern Territory Cattlemen's Association.
"The NT cattle industry isn't just about a great steak on a plate. It is so much more. In fact, you could say a lot goes into making a great steak," NTCA chief executive officer Ashley Manicaros said.
"The Territory's $1.2 billion cattle industry is a foundation of the Northern Territory economy - HerdThat will be a vital tool for primary producers and supporting organisations to generate a platform that promotes sound policy, economic growth and sustainability while directly supporting the NT cattle industry and Territory families. Supporting the cattle industry supports Territory jobs.
"We create more than 10,000 jobs directly and indirectly - from cattle producers themselves, to station hands, truck drivers, mechanics, grader drivers, service station operators, shop assistants, butchers, to stock agents, helicopter pilots, public servants responsible for monitoring the industry, vets, environmental scientists and so many more.
"Livelihoods, especially in remote and regional parts of the Northern Territory depend on a healthy, booming cattle industry. HerdThat will play a crucial role in connecting with Territorians so they understand what we do and how we do it."
A full range of HerdThat merchandise will be available in the New Year so people can show their support.
"The money associated to industries which service the pastoral sector flows directly into our NT communities and rural towns. Our figures show 50 per cent of everything we spend as an industry stays in the Territory."
Follow HerdThat on Facebook, Instagram or Twitter. Visit www.herdthat.com.au and show your support for the Territory's largest primary production industry.
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