US beef: Competitor, customer but most of all ally

Shan Goodwin
By Shan Goodwin
August 7 2020 - 5:30am
BEEF FOR DINNER: Steaks matching the shapes of American states forms the basis of the latest beef marketing campaign in the US.

THE question of whether to look for common ground with those against animal production or to tackle them head-on, particularly where blatantly false environmental claims are made, has long plagued Australia's beef industry.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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