CSIRO's lab milk puts real dairy's marketing needs in spotlight

Andrew Marshall
Updated August 11 2021 - 6:58am, first published August 10 2021 - 12:30pm
Lab milk puts pressure on dairy to better promote the real thing
Lab milk puts pressure on dairy to better promote the real thing

CSIRO's decision to back a laboratory-made milk substitute for commercial release in Australia may have deeply disturbed many dairy farmers, but it could also trigger a much-needed revival in promotional efforts to celebrate the real value of real milk.

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Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).

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