Shearer shortages, declining wool numbers - what are the wool industry's biggest influences?

Kristen Frost
Updated July 4 2022 - 11:05pm, first published May 9 2022 - 12:00pm
Ms Hall said the Covid-19 pandemic has impacted consumer sentiments and growing awareness of where the products come from, underpinned by the mantra of 'buy once - buy well'.
Ms Hall said the Covid-19 pandemic has impacted consumer sentiments and growing awareness of where the products come from, underpinned by the mantra of 'buy once - buy well'.

Jo Hall has spent her life in the wool industry, from growing up on a sheep and cattle property in southern New South Wales, to being a roustabout and mobile wool tester before eventually showing her true mettle by securing the position of Chief Executive Officer (CEO) of WoolProducers Australia six years ago.

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Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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