Fruit sold below growing costs due to "predatory pricing" of supermarkets

JG
Updated February 12 2024 - 7:50am, first published 6:45am
Fruit growers forced to sell fruit under production cost according to a Senate inquiry submission. Picture by supplied.
Fruit growers forced to sell fruit under production cost according to a Senate inquiry submission. Picture by supplied.

Fruit growers have outlined the "abuse of market power" in their David versus Goliath relationship with the supermarket sector, revealing that producers are sometimes forced to sell fruit below the cost of production due to "predatory pricing behaviour."

JG

Jason Gregory

National Rural Affairs Reporter

Get the latest Farmonline news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.