Lambassador delegation delivers $4.12 million value to Aussie lamb industry

Victoria Nugent
June 9 2023 - 6:00am
Korean influencer Yoo-Kyung Kim and chef Yoon-Hye Kim enjoyed on-farm visits in Victoria and learning about Australia's lamb processes as part of the Lambassador delegation. Photo by Rachel Simmonds.
Korean influencer Yoo-Kyung Kim and chef Yoon-Hye Kim enjoyed on-farm visits in Victoria and learning about Australia's lamb processes as part of the Lambassador delegation. Photo by Rachel Simmonds.

Meat & Livestock Australia has deemed the recent Lambassador Delegation to Victoria a success, attributing $4.12 million in advertising value equivalency to the program.

Victoria Nugent

Victoria Nugent

National sheep and wool writer

National sheep and wool writer for ACM's agricultural publications. Former livestock editor for Queensland Country Life. Send your story tips to vnugent@austcommunitymedia.com.au

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