Local technology with global agronomy

Case IH to work with local ClearVu and Farmers Edge


Machinery
Case IH Australia and New Zealand, product manager planting and soil management equipment, Andrew Kissel said Case IH ANZ will continue to offer ClearVu alongside Farmers Edge.

Case IH Australia and New Zealand, product manager planting and soil management equipment, Andrew Kissel said Case IH ANZ will continue to offer ClearVu alongside Farmers Edge.

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CaseIH to work with both ClearVu and Farmers Edge

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Following a global agreement by its parent company, CNH Industrial, Case IH Australia and New Zealand have announced it will remain committed to an Australian precision agriculture platform, using both systems to deliver to Australian farmers.  

Last week CNH Industrial, parent company of both Case IH and New Holland Agriculture, announced a global partnership with Canadian precision agriculture company Farmers Edge.

Case IH ANZ has said it will also continue with its own cloud based tool, Australian developed ClearVu, as well. 

ClearVu was launched at Commonwealth Bank AgQuip earlier this year and is now available through Case IH dealers. 

Case IH Australia, product manager planting and soil management equipment, Andrew Kissel said the CNH Industrial partnership with Farmers Edge had the potential to incorporate the agronomic strengths of Farmers Edge with the current ClearVu digital platform. 

‘ClearVU is a product developed right here in Australia, tailored to the needs of Australian producers,  it’s easy to navigate, visually appealing and simple to operate,” he said.

“It was only launched after several years of planning, design and field-testing, with extensive feedback from farmers on what they needed from such a tool in order to maximise their business’ productivity.

“ClearVU is designed to increase yield, reduce input costs and maximise farm profitability.”

Mr Kissel said Case IH Australia and New Zealand looked forward to working with Farmers Edge to find new ways of combining its agronomic services and solutions with ClearVU’s offering in order to meet the needs of the Australian farmer.

“ClearVU is also unique in this digital ag sphere in that it brings our customers and dealer network closer together, with dealerships a one-stop-shop for ClearVU customer inquiries and support, and new subscriptions,” he said. 

“By bringing dealers and customers closer in all aspects of the business, the dealer will be able to better meet customer expectations, which is of benefit to everyone and further strengthens the Case IH network across Australia.

“We look forward to welcoming Farmers Edge into this network.”

Mr Kissel said Case IH is focused on helping farmers further optimise productivity and efficiency in their day-to-day operations and as Farmers Edge is underpinned by best practise agronomic technology, they are excited about the possibilities that this collaboration will bring to Australian farmers.

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