Gen Z not swallowing lab-grown meat's environment claims

Shan Goodwin
By Shan Goodwin
Updated September 8 2020 - 7:26am, first published September 7 2020 - 8:00pm
SERVED UP: Lab-grown meat is starting to show it is not immune to consumer concerns. PHOTO: Shutterstock

FOR all their bold and righteous claims, alternatives to real beef - be it cultured in a laboratory, plant-based or 'printed' - are starting to show vulnerabilities to consumer concerns and perceptions.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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