Canadian tillage and seeding company, Bourgault has extended its east coast coverage signing a deal with Victorian and South Australian machinery group, Emmetts.
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The agreement gives Bourgault exposure through 10 branches - many in key cropping areas.
Manufactured in Saskatchewan, Bourgault expanded into the Australian market in 1995 and now operates a Armadale, Western Australia head office and assembly and distribution warehouses on each coast.
Emmetts will be supplied from Bourgault’s purpose built facility in Albury, NSW.
The company said the arrangement will allow customers to configure machines and have them on farm within months of placing an order.
Emmetts’ group operations manager Asher Kinsman said the deal opened the group to new opportunities.
“It will give Emmetts the opportunity to meet new customers who may not buy John Deere, and demonstrate to them our commitment to service and customer support,” Mr Kinsman said.
“Bourgault seeding and tillage equipment is a strong competitor in the market, with a great history and track record of success [and] we are pleased to provide consistency through all 10 branches in our supply of Bourgault product, parts and service.”
Bourgault sales and marketing manager, Ben Bulley said the appointment will strengthen the brand.
“Technology in agriculture is advancing at a rapid pace and requires all equipment suppliers to partner with dealer groups that have the scope and resources to ensure their equipment can perform now and well into the future.”
Emmetts will be adding a Bourgault product specialist to its team.
Bourgault manufactures a large range of air seeders and drills able to be configured to customer requirements.
