Coles bullish as its $5 house wine wins

By Simon Evans
November 27 2016 - 5:30am
Coles' Big and Bold Shiraz, bottled by McPherson Wines at Mildura and Nagambie in Victoria, won the best wine under $20 in Australia and New Zealand after an expert judging panel tasted 10,000 wines for Winegate Magazine.
Coles' Big and Bold Shiraz, bottled by McPherson Wines at Mildura and Nagambie in Victoria, won the best wine under $20 in Australia and New Zealand after an expert judging panel tasted 10,000 wines for Winegate Magazine.

The liquor arm of Coles supermarket group is set to accelerate the number of private label wine brands it stocks after a $5 house brand beat 10,000 rivals to win an important industry award.

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