Beef brands turn high-tech to fight food fraud thieves

Andrew Marshall
By Andrew Marshall
Updated May 16 2018 - 12:50am, first published May 15 2018 - 8:30pm
PricewaterhouseCoopers Food Trust Platform team members Al Jawhari, Craig Heraghty, Greg Quinn and Trent Lund at last week's Beef Australia in Rockhampton.

Australia’s export beef brands command impressive price tags of up to $120 a kilogram in the booming Chinese marketplace, but just half the Aussie-branded beef on offer actually originates from Australia.

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Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).

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