JBS buys European fake meat business Vivera for $530m

Andrew Marshall
By Andrew Marshall
Updated May 4 2021 - 5:31am, first published May 2 2021 - 8:30pm
Vivera's "plant meatballs".

The world's biggest meat processing company, JBS, has made another play into the plant-based protein market, paying about $530 million for Europe's third largest "fake meat" producer.

Advertisement

Ad

Advertisement

Ad

Advertisement

Ad
Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).

Get the latest Australia news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.