Summer lamb advertisement: what went into this year's campaign

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By Victoria Nugent
Updated July 4 2022 - 1:44pm, first published January 12 2022 - 6:00am
A glimpse behind the scenes during the shooting of the 2022 MLA summer lamb television commercial.

Meat & Livestock Australia's annual summer lamb campaign set tongues wagging with its take on Australia's isolation during the pandemic, but few people know the depth of work that goes on behind the scenes.

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Victoria Nugent

National sheep and wool writer

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