Iconic brand hinges on integrity systems, red meat says
National Agriculture Writer - Beef
Shan Goodwin steers Fairfax Media’s national coverage of the beef industry. Shan has worked as a journalist for more than 20 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. Shan feels a need to play whatever small role she can in supporting Australia’s beef supply chain given how much beef her family consumes. She treats all breeds equally.
LARGE cuts of wool, constitution that serve sheep well in tougher times and early maturity are key among the list of priorities as increased investment in genetics flows from record wool and sheep prices.
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